(* Source: Vito Greto*)

Millsberry.com was introduced to me by my daughter and her friends.  It’s in essence a site to play games, buy things, create an avatar, and travel around the town.  Sound familiar?  It’s like a mini Second Life in that you can be someone else and enjoy this virtual world, except the whole thing is brought to you by a cereal company.

General Mills has created Millsberry town – replete with a downtown core and suburbs. My kids love it because they can get trophies and score mills bucks, which can be exchanged for clothes, toys, and of course General Mills products.

And I thought she wanted the box of Lucky Charms because they were magically delicious!