(* Source: Jeff Squires *)

Jeff writes

After indroducing dozens of artists' to mainstream audiences,  Electronic Arts finally decided it was high time to start monetizing their ingame music and developed their very own record label - EA Trax.  The new platform is enabling users to purchase the songs they hear in games and download them through itunes or as ringtones directly onto their phone.  They even have a media player on their site where users can check out a continuous stream of popular tracks from various artists.  Muscians are also encouraged to send in demos for consideration.