(* Source: Dan Taylor *)

 

Building on the success of Seven Ages of Rock's embeddable video and adhering to number five of the BBC's Fifteen Web Principles ("Treat the entire web as a creative canvas: don’t restrict your creativity to your own site"), I'm pleased to note the launch of the below take-away widget in support of Lily Allen's forthcoming BBC THREE show. The widget offers a choice of video, a form to register your interest in getting involved and an opportunity to vote on which of two bands get their UK TV debut on the show each week. The widget is also available as a Facebook app (natch).

Also noteworthy is the way in which the programme's production process is being opened up to the public via a deliberately work-in-progress website (described by Lily on her MySpace blog as "a bit crap at the moment, but we'll be updating it more and more everyday, and it's going to be amazing soon"), a Production Blog (written by the team at Princess Productions) and a YouTube group (inviting users to upload stuff that will make Lily laugh).

It's going to be interesting to see how all of this new activity dovetails with Lily's existing online presences such as her official EMI site and her MySpace profile (473,000 friends and 10.7 million profile views at the time of writing...)