(* Source: Kristen Nicole *) 

MyStrands has always had a very large push on the mobile front; being a European-based company has allowed MyStrands to explore this front more so than it could do strictly in the US. It’s latest announcement takes mobile access to MyStrands to another level, with scrobbling integration for Last.fm content.

With the latest update for MyStrands Social Player, Nokia users can scrobble tracks to Last.fm as they play music on the Symbian S60 3rd Edition and J2ME (optimized for Nokia S40) devices (download the respective applications here and here).

The beauty of such devices is that they do in fact act more like computers than mere cell phones, and Nokia has been at the forefront of app development towards this end. In doing so, Nokia has allowed companies like MyStrands to really pour a lot of resources into the development of mobile applications, which have large bearings on the web applications as well.

In providing scrobbling for Last.fm accounts, MyStrands bridges the gap between its own service, mobile devices, and Last.fm users, which can then broadcast listening activity and recommendations far beyond the realms of these three options.

Likewise, such mobile scrobbling integration with Last.fm means that users can search and discover new music from their mobile devices as wel, thanks to the MyStrands Social Player and reccomendation tools for songs and artists, as well as like-minded users.