Content Marketing = Brand New Marketing
(* Source: Helge Tennø *)
Helge says...
Demonstrating the great potential of digital opportunities, and moving dollars and minds from the rather ineffective – and way to ominous – interruption marketing.
The angle I decided on was not saying that this is THE new thing, but rather finding the reasons why this is happening right now, and showing that this is a natural consequence of a larger set of trends and ideas.
The six important ideas/trends for Content Marketers are:
- Culture
- Technology
- Mobility
- Activity
- Ineffective
- Emotional Research