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March 30, 2009

The Sorry State Of Music Startups

 (* Source: Michael Arrington *)

 

 

Mike says...

 

Online streaming music startups are in one very sorry place. On demand streaming rates range from .4 cents to 1 cent per stream - this is what the startups pay to the labels every time they play a song for a user. Add bandwidth and storage costs on top of that, which aren’t trivial for services that want to stream music quickly on demand. The result is hundreds of millions of dollars flowing from venture funds to startups to labels. Little of it makes its way to artists, and advertising revenues only cover a tiny portion of the fees.

The labels don’t care if the startups make money, lose money or go out of business. All they want is to make enough money to extend the ultimate surrender date as long as possible. That’s when we’ll finally see the economic reality dictated by the Internet impose itself irrevocably on the music industry. Unless draconian laws are created and enforced that put people in jail, or worse, for file sharing. And even that probably won’t work.

Anyway, these crazy economics are making the music startups skittish. MySpace Music, the biggest player in this space, may be spending $2 million or more per week to the music labels based on their own statistics that they’re streaming over a billion songs a week. Their streaming rate is likely to be the best in the industry, and it almost certainly isn’t lower than .4 cents per song. There is no way that they’re making that much in advertising revenue.

The hope is that downloads, ticket sales, merchandise and ring tones will make up the difference, but what we’re hearing is that very little incremental revenue is being made from these other revenue sources.

That means there’s no chance for these startups to work until the labels reduce, significantly, the streaming rates they’re charging. Or agree to radically different business models. There’s no sign that is happening any time soon.

These crazy economics are making startups do odd things. I emailed one startup recently to suggest a post here on TechCrunch noting that they seem to be doing well - recent setbacks with partners didn’t hurt traffic as much as it may have, and I wanted to note that. The startup flat out asked me not to post, because they didn’t want positive press to impact their negotiations with labels. They had to present as desperate a situation as possible.

Read that again: streaming music startups don’t want more people using their service, because they lose money from every one of them, and the perceived success from having more users makes it harder for them to plead with the labels to give them better deals.

Then there’s imeem. A few days ago I had multiple conversations with the startup around rumors that they owed significant amounts of money to the labels that they couldn’t pay, and that they had failed to raise money or sell themselves. Not much information was shared, other than to say that the rumored $30 million owed to labels was too high. Now they tell VentureBeat that the number is in the single digit millions.

Whatever the number - $30 million or $1 million - imeem can’t pay it. Their business model doesn’t work and it is going to continue to not work until the labels let it work. And they aren’t going to be doing that any time soon.

Big Music Doesn’t Like Streaming Music

The big music labels don’t like streaming music because it doesn’t help them offset declining CD sales, and the evidence now suggests that streaming doesn’t lead to music downloads. Everything we’re hearing says that the labels would like to see streaming music startups just go away for now so that they can focus on maximizing paid downloads and extend that ultimate surrender date.

So when you hear about labels renegotiating streaming deals to help out music startups, be skeptical. They’re likely lowering the rates from 1 cent down to something closer to .4 cents per stream. And all that means is that these startups will bleed a little slower. But they’re still going to go out of business, because the venture firms are done investing in them.

 

Follow the Mobile User

(* Source: Vic Gundotra *)

 

This guest post is written by Vic Gundotra, Vice President of Engineering for Google’s mobile and developer products. (Prior to Google, he spent 15 years at Microsoft, most recently as their GM of Platform Evangelism.) Vic credits his now-7-year-old with forecasting the importance of mobile data access, and now carries at least 4 phones at all times. Fortunately, he had two kids before adopting the possibly-prophylactic habit.


Focus on the mobile user, and all else will follow

Simpler data, better browsers, and a smoother experience

Today the mobile industry finds itself in a unique position to do right by its users:

Worldwide phone penetration continues to climb at a break-neck pace, with over 4 billion mobile subscribers at last count.1 (In comparison, the PC industry is forecasted to see its sharpest unit decline in history.2) Prevailing economic conditions will accelerate this trend, as users consolidate pricey communication services into cost-effective, all-in-one mobile devices.3 And for the first time ever, half of all new connections to the internet will come from a phone in 2009.4

Google’s mobile traffic reflects these milestones — having quintupled since 20075 — and it underscores users’ appetite for mobile data services. But as a community of operators, device manufacturers and software providers, we continue to get in their way. In short, and as a general rule, we make it too costly, too unfamiliar, and too difficult to do anything beyond voice calls.

In reply I offer up three suggestions: simpler data plans, better web browsers, and a smoother on-device experience. And in each case I’ll use Google traffic numbers as a proxy for total internet usage and user happiness.

Disclaimer: As a Google employee using internal data to carry the weight of this article, I owe it to the reader to lay bare my economic incentives: the company I work for has a financial interest in the broad and sweeping adoption of the Internet-as-we-know-it. Indeed, more internet users leads to increased web usage, which often leads to more Google searches and downstream ad clicks. I use Google data because it’s what I know best, and because it reinforces my industry-facing remarks, but make no mistake: I’m fundamentally interested in what’s good for the mobile internet. It just so happens that this is also good for Google. With that said, I hope you’ll find value in the words and data that follow.

Flat is the new phat

Consider MetroPCS, a regional carrier in the United States with just over 5 million subscribers on their 2.5G CDMA network. Over the past year, their Google search volume grew over 2.5x more quickly than another global carrier with 10 times as many users, and a 3G network.6


Metro’s “secret” is a free month of web access at signup, with the option of flat-rate, unlimited data thereafter.7 As a result nearly half of Metro’s subscribers use the web on a regular basis. (It’s also worth mentioning that MetroPCS was recently recognized for excellence in customer satisfaction.8)

In contrast, many operators subject users to a labyrinthine set of data options, from pay-as-you-go to daily caps with significant overage charges. Now, can you imagine paying your at-home internet provider for every page load? Or needing to know the size of a website before visiting it? Or managing your monthly download quota across your entire household? It’s simply not practical, and it’s all the same internet, so why do we treat mobile users as second-class citizens? Case and point: my colleague’s January phone bill contained 27 pages of itemized data charges, spelled out in excruciating detail.9

Unless we declare flat the new phat — and soon — I fear Occam will do something terrible with his razor.

They want it all, they want it now

Users “get” the web, and they’ve known for over 10 years that the browser is the thing that takes you there. Likewise, more and more of today’s killer applications are the Amazons and Facebooks of the world, not software that you download to a local machine. So it should come as no surprise that mobile users want phones (and browsers) that put a fully-featured internet in their pocket.

For example: the availability of a modern web browser explains why iPhone and Android users — just 13% of the high-end market10 — represent nearly 50% of Google’s smartphone traffic worldwide.11


Similarly, users of the T-Mobile G1 and its newer WebKit browser search Google 20 times more often than Nokia Series 60 users.12


Both data indicate that it’s about usage — not just units — and this trend will continue unabated with more efficient JavaScript engines, and more sophisticated HTML5-compliant browsers.

The simple truth is that mobile users have wanted fast and full web access all along. Consider two quick facts about Google search behavior: the “tail” of PC and iPhone queries is significantly longer than that of feature phone queries;


and the gap in query diversity between desktop and high-end mobile devices is shrinking.13 People want all the world’s information on their most personal of personal computers, and we need to offer browsers that scratch this quintessential itch.

“One web will triumph.”14 Users want all of it. And they want it now.

Friction is fugly

In the early days of mobile search, customer feedback was clear: “I can’t find Google on my phone.” And in hindsight it makes sense: unintuitive device menus and preference panes mandated 20+ mind-numbing clicks just to locate portal content15 — nevermind “off net” sites like Google. This Frankenstein’s monster of OEM, carrier, and 3rd party software made it impossible to discover — much less enjoy — mobile data services, and showed a complete disregard for users’ on-device experience.

Thanks to an influx of smarter phones, many mobile users can now reach 3rd party software with a single tap or click. And in Google’s case, this desktop-like experience increases search traffic by many orders of multitude.16

Why? Because it provides a frictionless onramp to search results. Likewise, and prior to its v5.0 release in February 2009, Google Earth saw more activations on the day of its iPhone launch than any other day in the product’s history. Why? Because the iPhone’s App Store and on-screen layout make it easy to find, try and access mobile data services.

And herein lies the rub: users appreciate well-written software, but ease of use and on-device navigability are critical preconditions for usage. (After all, if you hide a tree in a forest, who cares whether someone hears it fall? Chances are they’ll never find it anyway.) The proliferation of app stores is a positive step in this direction, as are efforts on the part of OEMs to give developers unfettered access to low-level functionality.

We have to surprise and delight users with fast and fluid interfaces. Friction is just fugly.

- Sent from my Android phone, with a WebKit browser and an unlimited data plan


  1. ITU, 2009
  2. Gartner, 2009
  3. comScore, 2008
  4. eMarketer, 2008 and 2009
  5. Google internal
  6. Google internal
  7. MetroPCS, 2009
  8. J.D. Power, 2008
  9. January phone bill, redacted
  10. Canalys, 2008
  11. Google internal
  12. Google internal
  13. “Computers and iPhones and Mobile Phones, oh my!”, 2009
  14. Opera, 2008
  15. http://www.biz-lib.com/products/ZMOMX.html
  16. Google internal

 

The Wounded U.S. Newspaper Industry Lost $7.5 Billion in Advertising Revenues Last Year

 

(* Source: Erick Schonfeld *)
 

Erik says...

Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America.  That is $7.5 billion less than in 2007.  Print advertising alone declined 17.7.  Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent to $3.1 billion.

Newspapers are shuttering their print editions, laying off staff, or closing entirely as a result of this severe contraction in revenues brought on by the double whammy of economic recession and competition from the Web. Drilling down into the fourth quarter numbers, total advertising dollars shrank 19.74 percent, making it the tenth straight quarter in which revenues have declined, and the sixth straight quarter in which the rate of decline has been accelerating:

3Q07: -7.4%
4Q07: -10.3%
1Q08: -12.85%
2Q08: -15.11% 3
3Q08: -18.11%
4Q08: -19.74%

The rate of decline in online revenues also seems to be accelerating.  .Online revenues were $778 million, which was 8 percent lower than the year before.   The year-over-year decline was also greater than the 3 percent decline in the third quarter and the 2.4 percent decline in the second quarter (which was the first quarter when online ad revenues for the newspaper industry went down).

(Photo by Scott Glovsky).

The table below shows both online and total (print and online) advertising revenues for the newspaper industry for each quarter of last year.  The “total” column below includes both online and print revenues

Year Quarter
Online
% Change
Total
% Change
2008 1 $804.05 7.20% $9,229.53 -12.85%

2 $776.58 -2.40% $9,601.64 -15.11%

3 $749.84 -3.00% $8,942.43 -18.11%

4 $778.27 -8.10% $10,074.65 -19.74%

And here are figures for annual newspaper advertising revenues for the past five years.  The newspaper industry is still huge, but the print portion is just getting decimated. Meanwhile online revenues still account for less than 10 percent of the total (8.3 percent, to be exact), and even those are facing challenges.

Year Online % change Total % change
2004 $1,541 26.7% $48,244 4.5%
2005 $2,027 31.5% $49,435 2.5%
2006 $2,664 31.5% $49,275 -0.3%
2007 $3,166 18.8% $45,375 -7.9%
2008 $3,109 -1.8% $37,848 -16.6%

 

March 25, 2009

All About Facebook

(* Source: eMarketer *)

 

Don’t place ads—build brands.

More and more every day, the social networking giant Facebook is becoming a large part of the overall Internet experience. Company estimates state that over 175 million people have joined since its founding in 2005, and the users themselves contribute millions of pieces of content daily.

The February 2009 Facebook numbers are striking.

Each day during the month, Facebook users averaged over 3 billion minutes on the site. They updated their status 15 million times and became “fans” of a particular company, brand, product or person 3.5 million times daily.

Facebook Usage Metrics Worldwide, February 2008 & February 2009 (millions)

In addition, Compete found that that US residents spent more time on Facebook than any other Website, beating out previous leader Yahoo!. However, Nielsen Online still ranks the site third behind AOL and Yahoo!.

But Facebook’s rapid user growth has not translated into advertising revenues.

The habits of social network users are one obstacle. In 2008, IDC found that 43% of social network users never clicked on ads, a dramatic difference from the 80% of other Internet users who did so at least once a year. Further, 23% of nonusers who clicked on an ad then made a purchase; only 11% of social network users who clicked on ads did the same.

If not through advertising, how can marketers leverage Facebook for their campaigns?

When marketing professionals were surveyed by TNS Media Intelligence on what objectives had the most social media potential, most said brand-building initiatives such as gaining consumer insights, building brand awareness and increasing customer loyalty.

Marketing Objectives for Which Social Media Offer the Greatest Potential According to Marketing Professionals in Select Countries Worldwide*, 2007 (% of respondents)

None said increasing intent to purchase.

“If you’re going to build a community, don’t center it around your product, but rather on something deeply relevant to a particular consumer group,” said eMarketer CEO Geoff Ramsey. He also suggested keeping fans of your brand pages happy by giving them a lot of content and letting them share the love with others.

 

Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness

(* Source: Robin Wauters *)

 

 

Robin says...

A study commissioned by NeoEdge Mountain View, CA-based casual gaming advertising network, says (surprise, surprise) that video advertising within online games is more effective than TV advertising. Preliminary results of the study, which will conclude at the end of this month, seem to indicate online gaming audiences are more inclined to remember and positively percieve brands who experiment with pre, mid and post-roll video advertisements inside Web-based games.

Of course, studies ordered by commercial companies with a clear stake in the subject of the research like this one always need to be taken with a grain of salt, but the results are interesting nonetheless, and deserve a closer look. After all, major companies like Google and Sony are eyeing in-game advertising revenues in a big way, and for good reason: depending on which research organization you trust, spending on in-game advertising is supposed to grow to between $732 million and $1.8 billion by 2010, although I personally believe the current economic climate might prevent spending to reach even the more conservative prediction by the end of next year.

For more context: some say in-game advertising will ruin the video game industry altogether, others believe standards will spur industry growth, and a recent article on our sister site Crunchgear (based on another study) suggested gamers don’t have a problem with in-game advertising at all.

Anyway, going back to NeoEdge’s study, which was conducted in conjunction with research agency Frank Magid Associates, this is how they came to their conclusions:

The research goal was to determine both the value of online video advertising inside of casual games and the most efficient use of video advertising in casual games. In partnership with advertiser Zappos.com, casual game players across the NeoEdge Network were intercepted with a survey request after game play. Consumers saw one of ten different online video advertising scenarios, which varied number of ads seen, frequency of ads and additional ad products. Over 2,000 consumers participated in the research study and over 1 million ad impressions were used to conduct the comprehensive research.

According to Vicki Cohen, Executive Vice-President at Frank Magid Associates, the preliminary results show a 5x increase in unaided brand awareness over TV advertising where a game included a Zappos.com ad. Other key findings according to the release: over 80% correctly linked Zappos.com as the advertiser who “allowed them to play the game for free” (who knew gamers were such a grateful lot?), while 56% had a more favorable impression of Zappos.com because of their trade-off of watching an ad for free game play.

I am skeptical that the reported uplift in percentages and absolute numbers can be generalized across all in-game advertising and more extensive research would be welcome for backing up the statement, although I am inclined to believe the notion that in-game advertising is generally more effective than TV advertising.

Then again, which form of digital advertising isn’t?

 

Face.com Brings Facial Recognition To Facebook Photos

(* Source: Roi Carthy *)

 

If there is one feature on Facebook which delivers “social utility” magic even to the most average of users, it’s Photos. In fact the feature is so popular that by Facebook’s own account 1 billion photos are uploaded every month—a staggering number that makes it the largest photo site on the Web. However, as with all good things, there are also drawbacks, and in this case discovery is high on the list. While Facebook makes it super easy to discover photos in which you were tagged, there is no chance that every one of those billion photos are tagged each month. And that leaves a big opportunity.

Let me put it another way: How many photos of you are there on Facebook that you’re completely unaware of? Israeli-based Face.com will help you find them with ‘Photo Finder,’ a Facebook app that uses facial recognition to help members locate untagged photos of themselves and their friends. We have 200 special access invites available to TechCrunch readers who will be granted first access to the app, as well as preference on the waiting list. Get your invite here.

Once installed, the app will begin scanning you and your friends’ photo albums, a process that requires a bit of time to complete, but the welcome screen will immediately display photos that were ‘Auto Tagged’. Users can either accept, decline or identify the correct individual themselves. The only users that have veto power to alter or decline a tag are the person who uploaded the photo and the person tagged.

Facial recognition technology is taking off. Competing technology can be found in both Apple’s iPhoto and Google’s Picasa, but those are limited to searching only your personal collection of photos (although iPhoto lets you upload them with the tags to Facebook). With Photo Finder, you are not limited to your own photo collection. Users can search manually for photos of friends or browse for recently tagged ones. Users can also track specific users by flagging them for the “Watch List”. Photo Finder will prompt hits via Facebook’s ‘Notification’ window.

The facial recognition technology was developed from scratch by the Face.com team over a year and half. It was designed from the ground up as a low-cost platform to meet two specific requirements: The first is recognition of “Faces in the Wild”. This applies to everyday photos that suffer from such issues as low resolution or bad lighting, or where faces are obscured with sunglasses, for example. The second requirement is to have the technology be scalable. In this respect Face.com claims to be able to perform facial recognition on all one billion photos currently uploaded into Facebook every single month using only a few machines.

Photo Finder scans the photos of users and all their friends, along with “other albums in your wider network where there’s a high likelihood of your (or friends’) appearances.” To understand the sheer volume of backend work required, consider the following statistics: The first 150 users in Face.com’s system required 20 million photos to be scanned, resulting in 30,000 identified faces. My personal installation of the app required it to scan 79,449 photos which resulted in 11,933 tags of myself and my friends. Photo Finder will then go back and re-scan the albums after its initial scan to identify newly added photos.

The social tagging feature within Facebook Photos gives Face.com a major boost because it can use those tags to train its system. It is important to note that Photo Finder does not add or alter Facebook’s own photo tags. Tagging that occurs through the app is stored in metadata accessible through the Photo Finder app alone. Also noteworthy is the fact that from a privacy perspective Photo Finder piggy-backs on the users’ Facebook settings and does not alter them in any way. Also, none of the photos are stored on Face.com’s servers. These only perform the heavy lifting required for the facial recognition and the storing of tags added through the app.

Even though this is an Alpha version of the app and there are occasional bugs, it works remarkably well. I was quite surprised that it was able to correctly identify individuals in side shots, backgrounds, or in extremely poorly lit photos. It all depends on the amount of photos available, but as a rule of thumb the Face.com team aims for 90% accuracy. It seems that they have some real technology on their hands as evidenced by their scoring first place in the “Labeled Faces in the Wild” experiment conducted by the University of Massachusetts’ Computer Vision Laboratory (Face.com are identified as ‘Hybrid descriptor-based’ in the linked paper).

It’s clear that Photo Finder was designed for mainstream viral appeal and I must admit that I found the app to be VERY addictive, spending at least ten minutes tagging people every time I played with the app over the course of the past two weeks. I have a hunch that once made publicly available the app is going to be incredibly popular on Facebook.

Face.com

 

Skimmer: A Better Stuff Reader from Fallon

(* Source: John Biggs *)


scaledskimmer5-2_jpg

It’s hard to find a good stuff reader. Twhirl and Tweetdeck are good for Twitter and every other social networking whatever service has its own Air app, but there’s no one place you can put all your stuff in a readable and usable way. Enter Skimmer, a stuff reader by Fallon, an ad agency in Minneapolis. Presumably named after the great comedian and talk-show host Johnny Carson, Fallon has decided to brighten up its front walk with a unique Air application that brings Twitter, YouTube, Flickr, Blogger, and Facebook to one place.
scaledskimmer3-2_jpg

Why is an ad agency creating a Twitter app? Had you ever heard of Fallon before this? Didn’t think so. Moving on. [Folks have pointed out they did the BMW films and a few other campaigns. Feel free to ask some people on the street who they are, though, and I believe you'll be quite surprised.]

scaledskimmer4-2_jpg
The folks at Fallon who showed me the service described it as a feed reader for designers. Fallon’s precious art department wanted to use the services we peons use every day but the application design was too muddled and messy. Their solution? Roll their own system using the latest in user interface design techniques taken from the catwalks of Paris.
scaledskimmer6-2_jpg
The application, available on Fallon’s website, is still pretty wonky. It crashed a few times for me on OS X and there are still some issues in posting Tweets. The real differentiator, however, is the way Skimmer shows Flickr photos, videos, and avatars. The photos and videos appear in-line whenever your Flickr freunden post new pics or your YouTube favorites churn out another video. The system also allows you to add large, hi-resolution avatars to your account so other Skimmer users can see the true you and not some 50×50 pixel representation.

There are three screen modes - full, widget, and regular. The fullscreen mode is for crazy people who want their readers to take up the entire screen, the mid-sized is just about right, and the widget turns the reader into something more like Twhirl.

If I were a high school chemistry teacher I’d write “Good ideas but needs work” on the top of Skimmer and hand it back with a B-. The app needs some technical polish - in terms of usability it’s already pretty slick - but if you’re looking for something to bring a few of your services into one fairly attractive app then give Skimmer a try. It can only get better.

 

March 24, 2009

Facebook Hockey Sticks, MySpace Languishes

(* Source: Michael Arrington *)

 

 

What was a bad situation in November 2008 is starting to turn outright ugly - Facebook is now well over twice the size of MySpace, according to recent worldwide Comscore data. And what’s worse, MySpace is losing audience while Facebook absolutely hockey sticks: MySpace lost 2% of users in just one month, while Facebook grew by nearly 40 million members in February alone. MySpace currently has 124 million monthly unique visitors, compared to Facebook’s 276 million.

That’s a 16.6% growth rate at Facebook in one month. This simply doesn’t happen with sites that already have hundreds of millions of users. It was less than a year ago that MySpace and Facebook were the same size.

Comscore says more than 1 in 4 people with Internet access visited Facebook last month. They’re sixth overall in terms of top sites in terms of unique users, and third (after Google, Microsoft and Yahoo) in overall page views.

MySpace continues to see executive departures, and it isn’t clear that founders Chris DeWolfe and Tom Anderson will be staying on after their contracts terminate later this year. We expect more defections by the summer, and a possible reorganization of parent entity Fox Interactive Media.

 


 

March 23, 2009

Sparkle: The iPhone Gets Its First Virtual World

(* Source: Serkan Toto *)

 


logo_genkii

 

The number of apps for the iPhone/iPod Touch is nearing the 30,000 mark but hardly any application takes advantage of the network effects that lie within the Apple ecosystem. Most developers simply ignore the fact that all iPhones and iPod Touches are interconnected globally and roll out stand-alone applications. This is one of the major reasons why the vast majority of fun apps lack stickiness and are easily forgotten after a few quick bursts.

But a Tokyo-based start-up called Genkii is building a unique app that has the potential to not only let a few iPhone users connect with each other, but thousands of them - at the same time or asynchronously. Sparkle is poised to become the first virtual world for the iPhone. What’s more, it’s being developed completely from scratch, exclusively as an MMO for the iPhone/iPod Touch.

The first iteration of Sparkle, a text communication app called Sparkle IM, actually went on sale yesterday (App Store link) and costs $4.99. Sparkle IM basically brings Second Life communication to your iPhone, connecting you to Second Life (and OpenSim) grids. Users can send and receive IMs, chat, send teleport requests etc. on the go through their Second Life and OpenSim accounts.

This video shows how Sparkle IM works:

But for the average iPhone user, Sparkle 3D will be much more interesting. Once finalized, Genkii says users will get a full-fledged virtual world in 3D (the company has a track record in virtual worlds development). Sparkle 3D will have its own economy, customizable personal spaces and avatars, social networking functions, virtual goods, games, streaming audio support, etc.

Have a look at some early Sparkle 3D screens and avatar designs below.

sparkle_iphone_first_virtual_world

sparkle_iphone_first_virtual_world_2

CEO Ken Brady says the company is looking at ways to integrate Sparkle 3D with other significant platforms such as PlayStation Home and plans to support these platforms in the near future. This means that users from fixed-web virtual worlds and MMORPGS can connect with Sparkle 3D users without having to own an iPhone or iPod Touch. The app will also be available in a number of languages right from the start.

Another obvious option to expand the virtual world is to make Sparkle 3D available for browser clients, Android phones or video game machines like Nintendo’s Wii. Brady says this would be an important step in growing Sparkle and a viable option due to the way the technology is built, but right now, the focus is on developing a virtual world for the estimated 40 million iPhone and iPod Touch owners out there.

The viral potential for a mobile virtual world optimized for the Apple ecosystem could be as big as the potential for continuous monetization: sales of avatar accessories, virtual apartments (utilizing iPhone 3.0’s new subscription option), sales of in-game items, music downloads, branded spaces and conventional ads come to mind.

Currently, Genkii is completely self-funded and has been bootstrapping for over a year. The company is now actively seeking angel investment to accelerate development of Sparkle 3D. We will stay tuned.

 

New Hitwise Stats Show How Bad Hitwise Data Is

  (* Source: Michael Arrington *)
 

Mike says...

It’s no secret how bad most of the analytics firms are at gathering statistically relevant data about Internet traffic. All of them, Quantcast, Comscore, Hitwise, Compete, Alexa, etc., are flawed in various ways and to various degrees.

But today’s blog post by Hitwise shows just how bad their data really is. They say that Craigslist is now the top searched term on the Internet, taking that honor from MySpace. Facebook is third.

But the real data is out there for the taking. Google Trends shows Google search data, and since Google commands such a large lead in search in most countries, presumably the data is accurate. Google trends shows exactly the opposite data as Hitwise - Facebook is by far the most queried term, followed by MySpace and then Craigslist.

I’m putting my money on Google when it comes to accurate search trends. And if I were Hitwise, I’d make very sure my search data conformed to whatever Google was saying.

 

Why Advertising Is Failing On The Internet

(* Source: Eric Clemons *)

Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising.  “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” he writes. The views he expresses are his own, and we present them here to foster debate.  (Obviously, we hope there is a place for advertising on the Internet since it pays our bills).

    1. There Must Be Something Other Than Advertising:

The expected drop in internet advertising revenues this year was neither unpredictable nor unpredicted, nor was it caused solely by the general recession and the decline in retail sales.  Internet advertising will rapidly lose its value and its impact, for reasons that can easily be understood.  Traditional advertising simply cannot be carried over to the internet, replacing full-page ads on the back of The New York Times or 30-second spots on the Super Bowl broadcast with pop-ups, banners, click-throughs on side bars.  This might be a subject where considerable disagreement is possible, if indeed, pushed ads were still working in traditional media. Mostly they have failed. One newspaper after another is going out of business across the United States, and the ad revenues of traditional print media, even of highly respected magazines, is declining. The ultimate failure of broadcast media advertising is likewise becoming clear.

Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites.  This is particularly true when the consumer knows that the sponsor of the ad has paid to have this information, which was verified by no one, thrust at him.  The net will find monetization models and these will be different from the advertising models used by mass media, just as the models used by mass media were different from the monetization models of theater and sporting events before them.  Indeed, there has to be some way to create websites that do other than provide free access to content, some of it proprietary, some of it licensed, and some of it stolen, and funded by advertising.

The idea that content has a price and net applications should find ways to earn a profit without providing free access to other people’s content gets explosive reactions; when virtual reality pioneer and tech guru Jaron Lanier suggested in a New York Times Op Ed that authors deserved to be paid for their content he actually received death threats.  But other models are possible and several suggestions for alternative forms of monetization are offered below.

    2. Advertising will fail:

The internet is the most liberating of all mass media developed to date.  It is participatory, like swapping stories around a campfire or attending a renaissance fair.  It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did.  It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand.  And it is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer reviews.

My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all the king’s men, and all the creative talent of Madison Avenue cannot put it together again. To analyze this statement we need a working definition of advertising, and I proposed the following, which is as general as I could make it:

Advertising is using sponsored commercial messages to build a brand and paying to locate these messages where they will be observed by potential customers performing other activities; these messages describe a product or service, its price or fundamental attributes, where it can be found, its explicit advantages, or the implicit benefits from its use.

It is frequently argued that the advertising industry will provide sufficient innovation to replace the loss of traditional ads on traditional mass media.  Again, my basic premise rejects this, suggesting that simple commercial messages, pushed through whatever medium, in order to reach a potential customer who is in the middle of doing something else, will fail.  It’s not that we no longer need information to initiate or to complete a transaction; rather, we will no longer need advertising to obtain that information.  We will see the information we want, when we want it, from sources that we trust more than paid advertising.  We will find out what we need to know, when we want to make a commercial transaction of any kind.  The conventional wisdom is that this is exactly what paid search helps us to do, but all too often they are nothing more than a form of misdirection, as I explain further below.  Instead, we will use information that we trust, obtained at the time that we want to see it.

Better targeting of ads using individual interests and individual behaviors will ensure that we do not bore or annoy as many people with each ad, but cannot address the trust issue. As for paid search, it is closer to other mechanisms that allow a website to sell access to potential customers. It works effectively as a revenue source for Google, of course. But it surely is not replicable for the average content website.

    3. Advertising will fail for three reasons:

There are three problems with advertising in any form, whether broadcast or online:

  • Consumers do not trust advertising. Dan Ariely has demonstrated that messages attributed to a commercial source have much lower credibility and much lower impact on the perception of product quality than the same message attributed to a rating service. Forrester Research has completed studies that show that advertising and company sponsored blogs are the least-trusted source of information on products and services, while recommendations from friends and online reviews from customers are the highest.
  • Consumers do not want to view advertising. Think of watching network TV news and remember that the commercials on all the major networks are as closely synchronized as possible.  Why?  If network executives believed we all wanted to see the ads they would be staggered, so that users could channel surf to view the ads; ads are synchronized so that users cannot channel surf to avoid the ads.
  • And mostly consumers do not need advertising. My own research suggests that consumers behave as if they get much of their information about product offerings from the internet, through independent professional rating sites like dpreview.com or community content rating services like Ratebeer.com or TripAdvisor

Yes, both network executives and their ad agencies have noted that we are not watching traditional ads, and they attribute this to the fact that we have moved beyond newspapers, televised network news, and broadcast movies, to video games, iPods, and the internet.  Porting ads to a new medium will not solve the three problems noted above.  The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed.

    4. Alternative models for monetization are available:

Again, my research suggests that there are three general categories for creating value that can be monetized, including selling real things, selling virtual things, and selling access. Some websites exist solely to sell real things.  Many of the best-known perform aggregation of demand, so that there will be enough customers to justify stocking and selling items for which there is only limited demand.  Amazon is merely the best-known example.  Sites like Amazon and Zappos are especially good for long tail items … where else do you go for a copy of the Green Sea of Heaven, Elizabeth T. Gray’s magnificent translation of the Ghazals of Hafiz, or for a pair of size 20 basketball shoes?  Selling real things online has been studied since the advent of interest in eCommerce and will not be discussed further here. Other websites sell virtual things.  These activities fall into three categories:

  • Selling content and information, from digital music to news and information.  Some of these sites are funded by subscriptions, like Gartner Research; some are by direct micropayments for purchases, like iTunes; and some currently attempt to fund themselves through advertising, like Business Week or The New York Times, while still searching for a more effective business model.
  • Selling experience and participation in a virtual community, including Second Life and World of Warcraft, Facebook and MySpace, Flickr and YouTube, or LinkedIn.  Not all of these have found a way to charge for participation.
  • Selling accessories for virtual communities, like completed homes and stores, furnishings, clothing, and pets in Second Life or characters and accessories that would be difficult to earn in World of Warcraft, although this behavior is generally despised by serious World of Warcraft players.

Finally, some websites create and sell access to customers.  Again, this can be divided into multiple categories.

  • Misdirection, or sending customers to web locations other than the ones for which they are searching.  This is Google’s business model. Monetization of misdirection frequently takes the form of charging companies for keywords and threatening to divert their customers to a competitor if they fail to pay adequately for keywords that the customer is likely to use in searches for the companies’ products; that is, misdirection works best when it is threatened rather than actually imposed, and when companies actually do pay the fees demanded for their keywords.  Misdirection most frequently takes the form of diverting customers to companies that they do not wish to find, simply because the customer’s preferred company underbid.  Misdirection also includes misinformation, such as telling a customer that a hotel is sold out when, indeed it is still available, if the hotel has chosen not to pay a promotional fee, and then allowing the guest to choose an alternative property.  Misdirection is, regrettably, still a popular business model on the net, although for reasons I explored in an earlier TechCrunch post on Google it seems ultimately to be unsustainable. More significantly from the perspective of this post, it is not scalable; it is not possible for every website to earn its revenue from sponsored search and ultimately at least some of them will need to find an alternative revenue model.
  • Evaluation, assessment, and validation. The opposite of sending a customer someplace other than where he wants is providing the customer enough information for him to make an informed choice on his own. Recommendations on TripAdvisor.com allow potential guests to evaluate and validate recommendations provided by Hotels.com; not surprisingly, Hotels.com originally owned TripAdvisor, and benefited greatly from it.  Since Hotels.com did not attempt to influence or censor TripAdvisor content the website was (and is) trusted and helped put recommendations from Hotels.com at a level of trust comparable to those from an experienced travel agent.  There are at present only a few other examples of website symbiosis like this, where community content on one site adds considerable value for another; consider also the relationship between the Beeryard’s list of new beers and Ratebeer.com, where clicking on the name of a newly arrived beer at the Beeryard will allow you to examine reviews on Ratebeer.com.
  • Social search. Social search is a way of tailoring search based on the user’s network of friends.  Rather than searching for any hotel in Chicago, or for any hotel that paid for the keywords “hotel” and “Chicago” I would like to be able to ask for the hotel where my friends stay when they are in Chicago.  This invades no one’s privacy, avoids the annoyance of pushing ads at me when I am not searching for something to buy, and provides more relevant results than paid search usually can deliver. There are many problems with this, including the fact that my friends may not be on Facebook or other networks yet and those that are may not post their hotel or automobile or restaurant preferences. Most seriously, while it is clear how Microsoft might benefit from this, using its Facebook connection to undercut Google sponsored search, it is not clear how Microsoft or any other firm could monetize this directly.
  • Contextual mobile ads.  At present contextual mobile ads delivered by SMS appear to offer much promise.  Imagine a hypothetical all-knowing information-based firm that (i) knows your location because you have registered to have the information from your in-phone GPS shared with your friends and (ii) knows that you like Thai restaurants because it monitors the content of your email and your online restaurant searches and (iii) knows that you are hungry because you just said so in a text message or Twitter post you sent from your phone.  What a great time for them to text you an advertisement for a nearby Thai restaurant, sent directly to your phone.  But why would you trust this?  I remember when Hotels.com used to refer me to the same hotel, albeit at different prices, when I asked for a two-star or three-star hotel close to my office; I was never sure which was more amusing, the 80% price increase for the same hotel when I was willing to splurge on a three-star for my visitor, or the fact that there were comparable hotels 20 blocks closer to my office.  I suspect that my hypothetical all-knowing firm will similarly be providing sponsored content; perhaps I will take a couple of additional seconds in order to find the restaurant I really want. This probably does not work as a form of advertising.

Of course no one knows yet, but if I had to guess, based on my meatspace experience, I would offer the following guesses for successfully monetizing the net in the future:

  • Selling Virtual Things: People will pay for superior, timely, original content and for superior online experiences.  Presently I willingly pay for the Financial Times, The Economist, and Foreign Affairs, I value the content, and, indeed, I feel I need it; I will continue to pay for them online.  Perhaps I would not be willing to pay for archive material, which I expect that I would be able to find elsewhere, but I will cheerfully pay for the newest content online.  Similarly, I willingly pay the cover change for my favorite jazz clubs in New York, and expect that I would cheerfully pay to participate in Second Life or World of Warcraft if, indeed, I had any interest in those virtual experiences.  I guess, ultimately, if we compete for status through our purchases of accessories, clothes and homes in meatspace we will probably continue to purchase virtual accessories in Second Life, though I can’t say I fully understand this yet.
  • Selling Access. Misdirection will fail totally and completely.  I use a Mac, but I have abandoned Safari for Firefox.  I have an iPhone and an iPod but I have never used the little white earbuds, preferring instead to purchase a pair of Shure E500 phones that I think sound vastly superior. Similarly, I would be equally happy to purchase a search service that worked for me, rather than accept a free one that works both against me and against the firms I patronize.  In contrast, while people will continue to value community content and social search, these will be difficult to monetize.  Finally, contextual mobile ads will, likewise be difficult to monetize.  With information easily available, I will make my own restaurant choices, irrespective of those pushed at me via SMS, especially when I know that those pushed at me have been pushed for a fee, rather than based on an impartial assessment of my preferences.  Yes, I can imagine SMS ads initially succeeding if they provide discounts, but ultimately this leads to little more than a bidding war for traffic and benefits no one other than the firm that provides the text messaging services.  I can think of a few commercial SMS services that will benefit everyone, such as letting the most loyal guests of a restaurant know when it is still possible to get a reservation if they act immediately, eliminating the inefficiency of empty tables, but the restaurant will do this itself, using its email or cell phone contact lists.  I don’t see this as advertising, or as being monetized by any intermediary. Of course, in an age before texting and email restaurants would have welcomed the all-knowing intermediary as the only mechanism available for communicating quickly with its most loyal customers. Now, restaurants have lists of their most loyal customers and can send out real time messages of interest. If the Blue Note were to text me on some night that I am in New York that it is still possible to get a table for two for Clark Terry, or Tria were to text me on a day when I was in Philadelphia that, surprisingly, there was no wait for an outdoor table right now, I’m sure I would respond to both. Of course there is no intermediary for this interaction, and this is more like direct communication than paid advertising.

The internet is about freedom, and I suspect that a truly free population will not be held captive and forced to watch ads.  We always knew that freedom comes at a price; perhaps the price of internet freedom and the failure of ads will be paying a fair price for the content and the experience and the recommendations that we value.

(Photo by nickyfern).

Omgili Stream Offers Another Discussion Tracker For the Web

(* Source: Erik Schonfeld *)

 

Erik says...

There are plenty of ways to monitor the buzz of any given topic in the blogosphere, on Twitter, or across social networks. There is Artiklz, Trendpedia, Trackur, Brandseye, Radian6, Attentio, Buzzcapture and Chatterguard, to name a few.. Now Omgili, a search engine that focuses on forums, discussion boards, newsgroups, and Q&A sites, has just added a new buzztracker called Omgili Stream. It searches the same set of discussion sites on the Web and returns results based on how recently they appeared.

Results are not ranked by anything other than chronology, which produces an undifferentiated set of results. What I really want to know is what are the most important or influential discussions going on about any given topic. Fortunately, Omgili Stream allows you to filter results by minimum number of replies, language, and where the search term appears (in the title, topic, or replies). Another filter opens up a column with Twitter search results on the left. A unified view might be preferable, but that might then be dominated by the Twitter results. Omgili’s strength is in searching through discussion boards, forms, and the like. It sifts through 7 million such posts a day.

Omgili’s greatest strength (its focus on deep discussion sites), is also its greatest weakness. It completely ignores blog comments, for instance, where a huge chunk of discussion on the Web takes place. That is a huge oversight, in my opinion. Although, there are other sites where you can search across only blog comments, such as Backtype or Artiklz. And then what about public discussions on Facebook and other social networks?

Omgili is geared towards marketers who want to keep track of what people are saying about their products, companies and brands. Yet it returns results from only one portion of the Web. So if you are a marketer, you might want to bookmark it (consumers might be more likely to talk about product defects or other problems on a discussion board or Q&A site where they are looking for assistance from other users). But it only addresses a portion of the discuss-o-sphere.

As far as it goes, it does a decent job. One of the more helpful features of Omgili is the ability to create a buzz chart for any set of topics. Below is one comparing “IE8″ to “Gmail” and “Flip Video.”

 

March 19, 2009

YouTube Hits 100 Million

(* Source: eMarketer *)



But is it invincible?

According to comScore, YouTube received more than 100 million unique visits in January, making it again the most widely viewed video service in the US.

Top 10 Online Video Properties Among US Internet Users, Ranked by Unique Viewers, January 2009 (millions and average videos per viewer)

The next four most-viewed video sites were Fox Interactive Media properties, Yahoo! sites, Microsoft sites and AOL, followed by the hard-charging Hulu.

YouTube owes much of its growth to the users who generate the majority of content on the site. eMarketer estimates that 9.1% of Internet users, or 18.1 million people, will create user-generated videos in 2009.

US User-Generated Content Creators, by Content Type, 2008-2013 (millions)

Despite this enthusiasm, YouTube has yet to fully realize its revenue potential.

“Even though YouTube continues to gain the most online video viewers, it barely monetizes those billions of monthly streams,” said David Hallerman, senior analyst at eMarketer. “That underpeformance continues to leave the door open for its competition to take in more of the still-growing video ad revenue pie.”

There are still gains to be made in the online video portal space.

March 11, 2009

Are Blogs Losing Their Authority To The Statusphere?

(* Source: Brian Solis *)

 

 

 

 

Depending on which numbers you source or believe, all reports agree that the blogosphere continues to expand globally.

As the leading blog directory and search engine, Technorati maintains a coveted Authority Index which is considered amongst bloggers as the benchmark for measuring their rank and selling their position within the blogosphere. (At least until recently). Authority in the index is defined as the number of blogs linking to a website within the last six months. The higher the number, the greater the level of Authority a blog earns.

However, a disruptive trend is already at play. While blogs are increasing in quantity, their authority–as currently measured by Technorati–is collectively losing influence. For instance, just last November, Technorati counted 32,493 links towards gadget blog Engadget’s “authority.” Today, it counts half that amount (16,326). Even TechCrunch’s link authority as measured by Technorati is down by several thousand links, yet its relative position in the overall ranking (No. 3) hasn’t moved.

In its annual state of the blogosphere last year, Technorati revealed that it had indexed 133 million blog records since 2002. In March 2008, Universal McCann published a report that indicated 184 million blogs worldwide were created, with 346 million people reading blogs globally.

So why do I believe that blog authority is losing its authority? 

 Read more here

 

March 05, 2009

85+ Tools & Resources for Freelancers and Web Workers

(* Source: Sean P Aune *)

 

web-worker

Sean says...

Deciding to become a freelance worker can be a scary proposition. Sure there is an allure to picking what projects you work on, but it can also be stressful not knowing where your next paycheck will come from. Luckily there are numerous resources out there that not only help you find more work, but also loads of tools to help you do your job more efficiently with a professional edge.

We’ve gathered over 85 tools and job sites for a variety of freelancers and web workers. While a lot of these items are focused on web design elements such as photography, programming and writing, we made sure to include something for everyone.

Have more resources to recommend? Tell us about them in the comments.


Work Tools


It’s important for freelance workers to be as organized as possible. After all, it’s up to you to track your time, individual projects, create your own invoices, and more. There are tons of great tools to simplify this for you. For example, GetHarvest.com can help you keep track of your time spent on projects in differing locations, and Zoho Invoices can help you create professional looking invoices to send to clients.


Adobe AIR Apps


klok

AgileTracker - Allows you to keep track of time spent on projects by client, and if you are using AgileAgenda, you can sync them with each other.

Google Calendar Invoice Creator - Allows you to use Google Calendar as a way to keep track of your hours and then import that data into this app to automatically generate invoices.

Klok - Klok allows you to easily keep track of your time spent on multiple projects. You can easily start and stop tracking by just clicking a button for each project. You’re able to generate multiple reports based off of this information.

Ora Time and Expense - Ora allows you to track expenses, keep a list of your tasks, run a timer on your tasks and more.

Sundial - Keeps track of time spent on multiple projects & clients and allows you to generate reports based on any time period.

Timeloc - Offers multiple features such as running several clients with different billing rates per account, setting different timing intervals, audible alerts and much more.

Vertabase Timer - You can track time on projects for various clients and then export that data to other systems so you can generate reports and invoices.


Invoicing


zoho invoice

BillMyClients.com - Has import & export capabilities, allows you to save invoices locally at any time, HTML customization for better branding, recurring invoicing, PayPal integration and other features.

Blinksale.com - Create invoices from their templates, or you can use your own CSS to custom design one of your own.  Also allows you to import clients from Basecamp, create tags for better organization, set up recurring invoices and more.

CannyBill.com - CannyBill can help you accept credit cards, export data to QuickBooks, automate invoicing and late payment notices and a host of other tools.

CitrusBill.com - You can automate late payment notices as well as customize the look and feel of your invoices while managing all of your payments.

CurdBee.com - A simple and straightforward invoicing solution that also integrates with PayPal and Google Checkout.

Endeve.com - Endeve allows you to customize invoices, import clients from Outlook, track which clients owe you money and a whole lot more.

Fluttervoice.co.uk - A UK-based invoicing service that allows you to generate new invoices and keep track of your payments.  Your clients can also login to see all of their invoices with you at a glance.

FreeAgentCentral.com - Helps you to invoice your clients, keep track of billing, prepare your taxes, and more.  Focused on freelancers in the UK.

FreshBooks.com - FreshBooks allows you to automate late payment reminders, track your time and expenses, customize the look of your tools for a full branded experience and more.

GoToBilling.com - Get paid from an emailed invoice, keep track of your clients, use marketing tools to gain new ones and more.

InLattice.net - Give your clients web access to their invoices and receive confirmation that your customer has viewed an invoice. InLattice integrates with major online payment systems and other tools.

InvoiceJournal.com - InvoiceJournal allows you to send invoices for free via email or print them out to be sent by snail mail.  Also allows you to use multiple currencies.

InvoiceMachine.com - Customize your invoices with logos and colors, use their built-in timer to track your billable hours, create PDFs of your invoices and more.

InvoicePlace.com - InvoicePlace lets you send invoices, track all payments, generate reports, export to Word & Excel and more.

Invoicera.com - Invoicera offers you several time saving features such as automatic repeating invoices for frequent clients, integration with multiple payment gateways, printing, management and more.

invoicesmadeeasy

InvoicesMadeEasy.com - This service allows you to email or physically mail invoices yourself, or you can pay as little as a $1.00 each to have them mail invoices for you.  Offers all of the usual features to boot.

Invotrak.com - Allows you to track your time sheets, generate invoices, see who has paid you, generate various reports to see how you are performing and more.

LiteAccounting.com - Create invoices you can send via email, save them as PDFs, set up recurring invoices, and more features.

SimplyBill.com - Save your invoices as PDFs, create quotes for work that you can later convert to invoices, get alerted when an invoice is overdue and numerous other features.

SimplyInvoices.com - SimplyInvoices integrates with the Basecamp API to give you full integration with your account and allow for easy invoicing based on your Basecamp activities.

Winkbill.com - Set up recurring billing, export invoices as PDFs, accept payments via PayPal, multiple templates to choose from and more features.

Zoho Invoices - The popular Zoho online office suite has an invoicing feature that can be used for free for a few invoices a month, but you’ll have to pay if you have numerous payment requests to make.  Allows you to import and export data, set up templates, set up recurring billing and more.


Time Tracking


tickspot

GetHarvest.com - Harvest offers pricing plans from free to premium, but offers an amazing array of platform integrations such as iPhone, Basecamp, Beanstalk, a WordPress plugin and more.  Offers both time tracking and invoicing.

MyClientSpot.com - Helps you keep track of your billable hours, staying organized, tracking leads and numerous other features.

Tickspot.com - Allows you to keep track of your time spent on a project and even see how close you are to using up your client’s allotted budget.  Also offers a free iPhone application.

Time59.com - Keep track of your time and expenses and generate invoices that you can send to your clients.

TimeIQ.com - Keep track of your billable hours. Allows for exporting of data, generating reports at your own specified intervals, and several more features.

Toggl.com - Toogl allows you to manually keep track of your time or use their timer.  They also offer both an online version or a Windows-based download that you can use on your desktop.


Miscellaneous Tools


simplifythis

Bizzvo.com - Allows you to import contacts, keep to-do lists, take notes, log phone calls with clients, create invoices and more.

Cashboard -A Basecamp compatible tool that allows you to use Mac OSX, Windows and iPhone applications to update your customers on projects, send invoices, accept payments and more.

CreativeProOffice.com - CreativePro Office allows you to manage your clients, projects, tasks, invoicing and more all in one easy web application.

FreelanceSwitch.com Rates Calculator - Have no clue what you should be charging for your hourly rate as a freelancer?  This rates calculator asks you a series of questions about your working situation, how much you want to make and so on, and then gives you a suggestion of how much to charge per hour.

Homecourtx.com - Gives you a customer management system as well as the ability to pass files back and forth and invoice.

SimplifyThis.com - SimplifyThis is both an appointment book for keeping track of your meetings, and any of those that might be billable, as well as a full invoicing service with payment gateway integrations.



Job Listings & Opportunities


So you’ve got the tools to do your job, but do you have the work to do?  Photographers have tons of places like iStockphoto where they can open an account and sell their images with little to no hassle.  For writers there are places such as Helium.com, where you can write any time you’d like, on any subject. While places like FreelanceWriting.com will help you find steadier work.  And if you’re a programmer, there are sites like GetAFreelancer.com, where it seems people will always need workers for more highly technical jobs.


Freelance Photography


istockphoto

123rf.com - 123 Royalty Free pays you a 50% commission on downloaded images, and also allows you to earn money for referring subscribers and new photographers alike.

BigStockPhoto.com - BigStockPhoto pays you between $.50 and $3.00 per download for your photos, and even higher for special requests.

Dreamstime.com - Photographers can place their images here for a sale and receive between 50% and 80% commission.

Fotolia.com - Commissions range from 33% to 64% depending on your exclusivity and your ranking based on the total number of downloads you’ve sold.

FreelancePhotoJobs.com - Find all sorts of freelance photography jobs for magazines, weddings, websites and more.

ImageCatalog.com - Depending on licensing, ImageCatalog pays photographers anywhere from $.40 to $40.00 per download.

iStockphoto - Photographers can earn from 20 - 40% commissions on each photo they sell through this royalty free site.  (Disclosure: Mashable has a partnership with iStockphoto)

PhotoStockPlus.com - You can earn commissions up to 85% with a 3.25% processing fee for both photos you sell as well as products you put your images on such as mugs and other products.

Shutterstock.com - Shutterstock pays a flat rate of $.25 a download and increases it to $.30 per download when you hit $500 in a pay period.  You can also earn commissions for referring others to the service.


Freelance Programmers & Web Designers


limeexchange

DesignQuote.net - Potential clients with design and graphic art work post jobs that freelancers can browse through and post bids on to win contracts.

FreelanceAuction.com - Allows you to bid on listed jobs for all aspects of programming and design.  Numerous listings for Web coding and design work such as logos.

GetAFreelancer.com - Focused on a wide selection of computer related work from basic site design to developing full sites for Joomla, OsCommerce, WordPress and more.

LimeExchange.com - Offers jobs that freelancers can bid on, and then you can continue to use the service to check in with one another throughout the lifespan of the project.

oDesk.com - A marketplace for freelancers to meet up with clients and look for work.  Clients can leave ratings and reviews for any freelancers they hire to help them get future work.

ozLance.com.au - Focused on Australia, ozLance has listings for Web development, content writing, audio/visual work and more.

Project4Hire.com - Contractors post technical programming or blogging jobs they have available and freelancers bid for the work.

RentACoder.com - Has thousands of open coding projects and a newsletter you can subscribe to so that you receive daily notifications of new projects as they come available.

ScriptLance.com - ScriptLance focuses heavily on programming assignments, but also features some listings for blog content creation.

SearchWebJobs.com - A job site focused on Web related jobs with a section dedicated to freelance engagements that indicate if you must live near the office or if you can work from anywhere.


Freelance Writers


jobsproblogger

BloggerJobs.biz - Numerous blogging jobs from all different styles of blogs that range from freelance to full-time.

FreelancePortfolios.com -A resource allowing writers to set up portfolios to show off their work and skills to potential employers.  Also has some job listings for people looking for work.

FreelanceWriting.com - FreelanceWriting.com features a mixture of articles and resources to help people break into freelance writing, and also offers some job listings and links to other resources.

Helium.com - While not so much freelance writing as writing “on spec,” you are free to write articles on any subject and then you can earn revenue from a portion of their advertising sales related to your articles.

Jobs.ProBlogger.net - A jobs board over at the well known ProBlogger for freelance and full-time bloggers looking for work.

JournalismJobs.com - Features job listings for blogs, newspapers, magazines, newswires and other forms of print and online media.

Online-Writing-Jobs.com - Offers all sorts of freelance writing job listings for magazines, reviews, resume writing, blogs and more.

Suite101.com - Freelance writers of all stripes can write articles on just about any subject of their choice and get paid a share of the advertising for the entire life of the article.

WritersWeekly.com - A weekly ezine dedicated to freelance writing that features articles and some listings for jobs.

WritingBids.com - A site that allows various online and offline publishers to post writing gigs that freelancers can bid on in an attempt to win.

WritingCareer.com - Features listings of freelance writing jobs as well as guides and advice for aspiring writers.


Miscellaneous Freelancers


elance

AllFreelanceWork.com - AllFreelanceWork offers a support community as well as a jobs board for people looking for work in web design, sales, marketing and more.

Amazon Mechanical Turk - Run by Amazon.com, Mechanical Turk offers all sorts of quick freelance work from simple things such as doing searches for Creative Commons licensed photography to writing full articles for web sites.

BizReef.com - Contractors post their jobs and freelancers bid on the work in a number of fields such as graphic design, marketing, photography and more.

ContractedWork.com - Businesses needing work done post their projects and then freelancers can bid for the work.  Has a heavy concentration on web site related work, but does also have listings for other fields.

Elance.com -A well known freelancing website with just about every type of job you can think of from high end coding projects to engineering, finance, copy writing and a lot more.  Freelancers can set up profile pages listing all of their skills and what services they offer.

FreelanceJobs.org - Freelancers can set up a profile explaining their background while employers can post jobs for computer workers, Web designers, writers, translators and many more fields.

FreelanceWar.com - Listings for editors, writers, web designers, journalists, copywriters and pretty much everything else you can think of.

Freelancers Union - In addition to providing excellent resources for freelancers, the Freelancers Union offers a “Gigs” section.

GoFreelance.com - Has job listings for writers, sales, photography, marketing and several other fields.

Guru.com - Freelance work in every field including things such as fashion, broadcasting, illustration, Web design and more.

iFreelance.com - Site for freelancers and employers looking to connect for numerous types of freelance work such as writing, design work, Web programming and more.

ProZ.com - Focused on translators and translation services, ProZ also offers message boards for freelance translators to talk about issues concerning their business.

Skillance.com - Enter what your skills are, set up a profile, and let contractors search for the people that best fit their project.

Sologig.com - Listings of freelance consulting jobs from around the United States in numerous fields such as aerospace, sales, legal and numerous other fields.

TheFreelanceNation.com - This site pulls together listings from 119 different freelance job boards with listings for legal work, web design, photographers, PR and many, many more fields.

Vois - This virtual outsourcing site allows users to find a wide range of projects from simple logo design to full websites, SEO help, and more. In addition to finding projects, you can collaborate with clients on the site.

 

100+ More Ways to Organize Your Life

(* Source: Cameron Chapman *)

 

Cameron says...

Last year we featured over 100 web applications to organize every aspect of your life, from your belongings to your social calendar, and more. Since then, many have been significantly improved and lots of new apps have been released.

From basic to do lists to event planning, fitness, educational organizers, and more, here are 100 new applications to get you even more organized.

Have a favorite? Tell us more about it in the comments.

Organize Your Stuff

LivingSocial - Organize your interests (restaurants, video games, books, TV shows, etc.) and share them with others.

eMove.com - Online tools to help you move.

BookBump - Complete book organization, including in-depth management tools, instant bibliographies, and organized book lists.

GuruLib - Home library organization application.

allmythings - Secure home inventory software that offers both free and paid plans.

WhatYah! - Organize and create complete lists of your movies, games and TV shows and share them with your friends.

TuneUp - Automatically cleans up and fixes your music collection, relabeling files, finding missing cover art, and even notifying you of upcoming concerts based on your collection.

PutPlace - Organize, store and backup all your digital stuff in one place.

Closet Assistant - A complete wardrobe management application that even includes an events calendar, so you know what events you need to dress for on a given day, and can plan accordingly.

Booktagger - Keep track of all your books, discover new books to read based on recommendations, keep lists of books, and even start an online book club.

Organize Your Shopping

No More Notebooks - Manage your shopping wish lists, research and compare prices, and recommend items to friends.

Rearden Personal Assistant - Online application that helps you book and organize services from trusted suppliers.

Wishlistr - Create customized wish lists that you can organize based on event or other criteria.

iStorez - Create your own personal mall to simplify your shopping.

Organize With Lists

blist - Create shareable online lists for managing every part of your life, from projects to finances to gifts.

vitalist - Getting Things Done list organization and management application.

do it, do it, done! - A simple to do list creator and manager.

Listphile - Community-powered list and database site.

Whimber - Online creator of printable to-do lists.

Wipee List - Free, easy-to-use online task management.

SimplyChecklists.com - Pre-made checklists in a variety of categories to get you organized.

iDo - To-do list for Getting Things Done (GTD).

checkser - A wiki of existing checklists that also allows you to create your own.

Doomi - Super simple to do list manager.

NowDoThis - Incredibly simple to-do list manager that only shows you one task at a time.

Listaculous - GTD list application.

Listas - Shareable list creation from Microsoft.

Organize Your Information

Hordit - Online file and information storage and organization that offers free unlimited storage for your PDFs, spreadsheets, documents, YouTube links, scanned images and more.

NutshellMail - This app organizes and consolidates all your email accounts, plus all your social networking accounts.

Shoeboxed - Receipt organization app that also organizes your business cards.

Joodo.com - Organization app for your photos, videos, friends and more that also offers media sharing and tools to find new content.

LaterThis - Save and organize websites you’d like to revisit later when you have more time.

Luminotes - A personal wiki for gathering and organizing your notes and information.

Zenbe - Integrated email and calendar that also manages your attachments and allows you to share items with others.

Pageonce - Organize all of your online accounts in one place and get alerts for payment due dates, financial transactions, cell phone minutes, and more.

Clipperz - Password organization app that also helps you organize and track any of your sensitive data (PINs, IDs, SSNs, etc.).

Feedoor - Feed management app that lets you merge, manage, and do more with your RSS feeds.

chi.mp - An online life management application.

Scrobbld - eBay and PayPal order and payment management.

Evernote - Capture and organize information from your mobile device, laptop, or any other device or platform that’s convenient.

fluxiom - Enterprise digital content management.

springpad - Online notebooks to organize everything in your life.

Zootool - Online organizer for your images, documents, videos and links.

Second Brain - Complete organization of your social media, files and bookmarks.

Picporta - An automatic photo management app.

Zettels - An online personal organizer.

Voyage - RSS feed organizer.

The Alphabetizer - Free app to put any list in alphabetical order.

Pocket - Organization for all of your bookmarks that includes sharing.

Users-Edge - Organize your data and information using a variety of pre-made templates.

Ziggs - Organize your online brand and image all in one place.

Agglom - Organize your links in sets and lists to create multimedia pages, rss feeds, slideshows and more.

Eluma - Keep all your online stuff - web sites, podcasts, blogs, RSS feeds, etc. - organized in one place.

Organize Your School Life

Notely.net - A complete student organization suite that includes schedule, calendar, note-taking, and more.

zotero - A Firefox extension that helps you keep your research sources organized.

NoteStar - Organize your research paper notes.

Utilium - Organize learning materials for your students and lower their course material costs.

iProcrastinate Mobile for iPhone - A free homework and task management application.

Schoolhouse 2 - A Mac homework manager that includes tasks, notes and file attachments.

Organize Events, Teams & Trips

Wigadoo - Plan outings with friends (whether a night out on the town or a ski trip in Aspen) and organize everyone’s finances to make your trip happen.

WedSnap - An entire suite of wedding planning tools.

MeetingPuzzle - Helps arrange meetings based on convenient times for everyone involved.

Socializr - A free and complete online invitation, party planning and event sharing app.

Bistrola - Coordinate your get-togethers while keeping everyone happy and without alienating or bullying your attendees.

Crusher - Create and send invitations to events or parties and keep track of RSVPs and other information.

Event Wax - Event planning that includes an event website, payment processing (through PayPal), searchable and sortable attendee list, and more.

Goovite - Event invitation creator that doesn’t require registration.

SimpleSeating - Online seating chart creator that offers free and paid plans.

Eventbrite - Online commercial event planning for ticketed events.

Mobaganda - Easy to use party and event planning app that doesn’t require a registration or login.

MyPunchbowl - Online party planning and invitation organizer.

Pingg - Create your own invitations to email or print, and then track RSVPs, reminders, and more.

Presdo - Fast and easy planning for events, parties, and other gatherings.

GoodInvitation.com - Create free event invitations and manage your event plans.

anyvite - Create free invitations that can be viewed on a computer or through mobile, IM, or SMS tools. Also includes an after-event site where photos, videos and comments can be posted.

fluidTables - Create seating charts for weddings or other events and then create a PDF to share with friends and family.

prohmote - Promote your event without having to register or login.

PurpleTrail - Ad-free invitations and complete event planning with mobile access.

Zoji - Event planning that includes invitations, instant messaging, photo sharing, blogs, and more.

GoPlanit - Research and plan trips with your friends and get recommendations for things to do and see.

anywr - Contact management with built-in event organization.

center’d - Event planning that includes special planning tools, including ready-made plans.

MyInvites - Free online invitations and event planning.

Triporama - Free group trip planning.

TripCart - Online road trip planning.

Amiando - Event websites that include online registration, billing and ticketing, and more.

funpiper - Personalized event planning that includes SMS invitations and messaging.

Congregar - Event planning that includes tools to help find the best date.

I’m In - Free group trip planning.

DOPPLR - Organization tools for frequent travelers.

TournEase - Free golf tournament planning app.

Moreganize - Free event organization tools, including polls, surveys and to-do lists.

RosterBot - Free team event management app.

evite - Free online invitations and party ideas.

bestpartyever - Complete online party planning and tips.

Organize Everything Else

Chandler - Complete organizer for notes, to-dos, events, and more.

TabUp - Collaborative organization for your daily activities and more.

VIP 4.0 - Book and magazine layout organization and planning tool.

Ucareer.net - A career management app to assist in your job searches.

ProfileFly - Organize and promote all of your online identities.

RustyBudget - Online blog organization and management tool.

Gyminee - Track your workouts and what you eat, be held accountable, and get motivated, all for free.

Calorie King - Diet and weight loss tools to keep you on track and organized.

Zefty - Online allowance management for your kids.

Google Health - Complete health records management from Google that also includes information on potential medication interactions, different conditions and even lets you search for hospitals and doctors.

 

March 03, 2009

Top Ten: Brands and Social Media

(* Source: Scott Lachut *)

 


It’s no secret that social media is a driving force in the way big businesses are marketing themselves to consumers. These networking tools create open channels of communication between companies and customers, giving a face to formerly impersonal corporations through employee blogs, Twitter updates and playful Facebook applications. Customers are able to engage with the brands they buy in meaningful ways never before thought possible (or allowable) by sharing their experiences in a variety of ways ranging from feedback and innovations to photos and video.

But simply saying your business uses this methodology doesn’t guarantee instantaneous success. The demographic that is reached in this manner represent a savvy audience of users that value authentic interaction and thoughtful use of these technologies or they’ll choose to opt out of the loop. With that in mind, Samir Balwani, blogger and social media marketer, has assembled an insightful list of ten big brands that are effectively using web 2.0 tools, along with the lessons to be learned from each example. We have included the abbreviated list below:

  1. Blendtec on YouTube
  2. Burger King’s “Whopper Sacrifice”
  3. Starbucks asks customers for their ideas
  4. Sun Microsytems CEO blog
  5. IBM employee blogs
  6. Zappos on Twitter
  7. Comcast on Twitter
  8. Ford’s Public Relations
  9. Graco on Flickr
  10. Dell’s multi-platform approach

Mashable: Presenting: 10 of the Smartest Big Brands in Social Media

 

The Future of Advertising

(* Source: Lee Ryan *)

 

Lee says...

"It’s possibly even easier to ignore the digital world in parts of Asia, but all of us are researchers though for different companies or freelancing. I don’t think we can continue to research and advise clients on brand communications as if it was 1999. I also don’t think it’s good for our industry to be at the back of the queue when it comes to experimenting, trying new stuff, and being prepared to have a view. I don’t know what the future of advertising is going to be, but i’m certain that there is a significant shift going on"