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August 25, 2009

Latest Youth Marketing Statistics

(* Source: Arun *)

 

* Advertisers, Consumers Disagree on Ad Effectiveness (MarketingCharts)
* MySpace Music Showing Strong Growth (Hypebot)
* Teen Spending Shifts To Value; Electronics Hold Firm (MarketingCharts)
* 22% - Latino Children in America (Pewresearch)
* How the Old, the Young and Everyone in Between Uses Social Networks (eMarketer)
* Digital Music Market Singing that Old Ad Song (eMarketer)
* Facebook Brands with Fans: Starbucks Tops Coke (MarketingCharts)
* 79% - Talkin’ ’bout my Generation (Pewresearch)
* Insurance Marketers Ignore Gen X, Gen Y (MarketingCharts)
* Twitter is for Losers (eMarketer)
* Word-of-Mouth Spending to Reach $3 Billion by 2013 (MarketingCharts)
* Parents Not Hip to Teen SocNet Secrets (MarketingCharts)
* What Women Want from Social Sites (eMarketer)
* 9 Of 10 In U.S. Don’t Listen To Music On Cell (Hypebot)

More Licensed Virtual Goods in Facebook’s Future?

(* Source: Inside Facebook *)

 

Facebook and Britney Spears launched a premium line of virtual gifts inside Facebook that made several custom designed, limited edition Britney-themed gifts available to users.

The gifts, titled “It’s Your Birthday,” “Britney Pride,” and “Slave 4 U,” etc., cost 20 Facebook Credits each. That’s currently the equivalent of USD $2.00, or twice the price of most Facebook virtual gifts. The gifts are still available today, and may be for some time.

britneyfacebook

Since the campaign launched, many other artists have expressed interest in getting into the Facebook gift shop. Facebook won’t say how many of the gifts have been sold so far, but a Facebook spokesperson did tell us that the company will “continue to explore licensing gifts, such as the Britney Spears line, and others such as gifts specific to charities.” Facebook also regularly runs sponsored virtual gift campaigns as part of its core offering to brand advertisers.

The Britney Spears experiment is just one of the many virtual gift shop tests Facebook has been running recently. Last week, Facebook confirmed to us that it is now testing the availability of both third party virtual gifts and third party physical gifts with a limited number of users. It’s the first time items from third party merchants have ever been made available in Facebook’s official virtual storefront, though third parties have been delivering a variety of virtual gifts in Facebook Platform applications for a long time.

We think Facebook is likely to continue testing licensed virtual gifts with more musicians and artists whose revenues are increasingly being derived from merchandise sales. Just as fans are willing to pay a premium for officially licensed physical gifts and decorative items, the same will be true for virtual gifts inside Facebook. Since margins are so high on virtual goods, Facebook is in good position to explore several different licensing models while reaching a uniquely large and targeted US and worldwide audience.

August 20, 2009

What Women Want from Social Sites

(* Source: eMarketer *)

 

Networking tools and privacy

Women who are core social network users expect a lot, according to “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Participants in the survey were recruited through several social networks and were encouraged to share it with friends.

ShesConnected respondents were heavy users of social networks: 59% reported visiting such sites multiple times per day, with a further 14% logging on daily.

Frequency with Which US Female Social Network Users Visit Social Networks, April-May 2009 (% of respondents)

Unsurprisingly, Facebook was the most popular social network among these users, with 83% belonging to the site. Nearly three-quarters (73%) were members of LinkedIn and 55% were on Twitter, while just 41% belonged to MySpace. Almost one-half of respondents (48%) reported belonging to four or more social networks—the most common response.

Professional networking and staying up-to-date with friends were the most compelling reasons to visit social networks, according to the respondents. Substantial majorities also considered researching products and services (79%) and finding deals and discounts (64%) important.

Reasons US Women Visit Social Networks, April-May 2009 (% of respondents)

Despite their enthusiasm for joining, female social network users are concerned about privacy issues. Fully 93% of respondents said control over privacy settings was “very important,” and another 6% rated it “somewhat important.” The ability to block specific users from contacting them, presumably also for privacy reasons, mattered to 96% of users.

These concerns spill over into the marketing side of social media. While the vast majority of respondents were fine with social networks displaying advertising, the prospect of the sites selling data to advertisers was another story. More than four in 10 respondents said they would not be comfortable with the idea, and nearly as many—36%—said they would refuse to use a site that sold their data.

Methods of Social Network Revenue Generation with Which US Female Social Network Users Are Comfortable, April-May 2009 (% of respondents)

“Advertisers should strive for engaging and useful communications on the site so that it is viewed as an enhancement to the community rather than a painful requirement,” noted the ShesConnected report.

While users understand the need for revenues, networking, self-promotion, keeping in touch and privacy remain their top priority.

 

Focusing on Social Networks

 

(* Source: eMarketer *)

 

They do it all

Universal McCann’s “Power to the People: Social Media Tracker” study, now in its fourth year, indicates that social networks continue to climb in popularity around the world. But the research firm believes a change is happening in social media: Internet users are “starting to focus their digital life” around single networks, rather than around many specialized tools with social features.

The study found a major increase in the percentage of US Internet users with a social network profile between 2008 and 2009. This year, 59% of active Web users—those with access at least every other day—reported having a profile, up 16 percentage points. Previous gains were in the single digits.

US Internet Users Who Have Created a Social Network Profile, 2006-2009 (% of respondents)

eMarketer estimates that 44.2% of all Internet users in the US are social network users, meaning they log on to such sites at least monthly. Logically, Universal McCann’s figure is higher, since its respondents may have created a profile but use social networks less often.

According to the “Power to the People” report, the US is far from tops in social networking activity. Seven other countries polled had higher percentages of Internet users with a social network profile. Russia, which came in first at 85.3%, also had one of the fastest growth trajectories—just 23.1% of Internet users in the country had a social network profile in 2006, the first year of polling.

Internet Users in Select Countries Who Have Created a Social Network Profile, 2006-2009 (% of respondents)

Worldwide, 62.5% of active Internet users ages 16 to 54 have a social network profile in 2009. In addition, 71.1% have visited a friend’s profile page.

Universal McCann also sees a “decline or stasis” in the use of separate sites for activities such as blogging and photo-sharing. Instead, users are looking to social networks that consolidate multiple social media in a single place.

“These platforms—and there are different dominant players depending on the market—continue to grow even as other elements of the social media universe stagnate or decline,” wrote the report’s authors.

Evidence of this consolidation can be found in the top social networking site activities reported in 2009. Messaging friends was most popular, with 81.5% of users, but the No. 2 activity was uploading photos (76.3%). About one-third of users installed “useful” widgets on their profile, and another one-third have uploaded videos on their social networks. Almost three in 10 respondents used their social network as a blogging platform.

Social Networking Site Activities of Social Network Users Worldwide, March 2009 (% of respondents)

As noted above, despite consolidation social media is not a one-stop shop. Universal McCann advises marketers to give consumers options when engaging them through social media. Allowing individuals to share and discuss on their platform of choice remains important.

 

August 09, 2009

Starbucks Dethrones Coke As Top Facebook Brand

(* Source: Mark Walsh *)

 

starbucks/facebook page

 

Mark says...

Giveaways pay on Facebook. Starbucks has surged past Coca-Cola to become the most popular corporate brand on the social network, powered by its recent free pastry promotion.

As of Thursday, Starbucks' Facebook page boasted 3.7 million fans compared to Coke's 3.5 million -- with their sites ranking 8th and 9th, respectively, among all pages, according to data compiled by Inside Facebook. (Fan pages for celebrities and prominent figures like Michael Jackson and Barack Obama generally top the list.)

A well-designed page, fun promotions and effective use of Engagement Ads on the Facebook home page have all helped Starbucks drive a large following on the social network, according to the Facebook-tracking blog. Promotions have played an especially big part lately.

Starbucks added 200,000 fans this week alone -- pushing it past Coke -- with its Free Pastry Day on July 21 allowing fans to print out coupons for complimentary pastries with any beverage purchase.

It's not the first giveaway campaign the coffee chain has run on Facebook. Earlier this month, it promoted the launch of branded ice cream by offering coupons for free pints through its Facebook application. Among other social media initiatives, Starbucks in May asked people to take photos of new outdoor advertising in several cities and post them on Twitter. And it used a YouTube video to promote its Election Day offer of free java to anyone who voted.

A report released earlier this week by social media platform Wetpaint and digital consulting firm Altimeter Group rated Starbucks the highest among the top 100 brands for its efforts in social media based on engagement across 10 categories including blogs, Facebook, Twitter and wikis.

"Free coupons can be a very viral way to do promotions on social networks, as long as it's a compelling offer," noted Justin Smith, editor of Inside Facebook. He pointed out that other companies such as Papa John's and Ben & Jerry's have also had success at making coupons available via Facebook.

What about erstwhile brand king Coke? The beverage giant's Facebook page, famously, wasn't created by the company but by a pair of Coke enthusiasts in Los Angeles. A case study of a brand "letting go." (Dusty Sorg and Michael Jedrzejewski have since been hired to co-manage the page with Coke's marketing team.)

The contrasting approaches of Starbucks and Coke to brand-building, however, suggest there's more than one way to bring consumers to a Facebook fan page. Then again, giving stuff away for free tends to draw a crowd anywhere. 


A New Sport for Music People - Gig Race

 

(* Source: Giles Fitzgerald *)


born3

 

Giles says...

Ted Baker’s new Born menswear range has launched a new campaign which will require dedication, stamina, and quite possibly ear plugs. In order to promote its new Born clothing range of shirts, polo shirts, T-shirts, and hoodies  - all aimed at a younger 18-24-year-old audience than its mainline brand - Born is setting a ‘Gig Race’ challenge. 

Contestants involved will have two weeks to attend as many gigs as they can, whilst blogging and twittering their exploits as they go. The eventual winner will walk away with £1,000 of Born by Ted Baker clothing and possibly a Guinness World Record for the most gigs attended in one week. As well as that Born has two tickets for his year’s sold out Bestival music event, featuring Kraftwerk, Lily Allen, Fleet Foxes and Massive Attack, to give away.

If you think you have what it takes to tackle this musical triathlon, then you can sign up via the link below.

www.bornbytedbaker.com

http://twitter.com/bornbytedbaker

 

A comparison of 16 file sharing applications... and the winner is.

(* Source: Orli Yakuel *)

 

 

 Orli says...

 

In this post, I compare 16 file-sharing services.  I took three main issues under consideration when creating the comprehensive app list below: Free, Fast, and Useful . . .

Most of the services suggested require no registration. None of them will ask you to download anything to your computer, and all of them are easy to use, and worth using. It is actually great to see services, such as Yousendit, MailBigFile, and Rapidshare, that are still relevant and are good choices, but if I had to pick one it would be Mediafire.

Don’t get confused now.  This is not a list of services that let you store all your files in the cloud, organizes them, or allows you to collaborate with friends. It’s more focused on file-sharing only, in the richest capacity—well, okay, you be the judge of that.

tcscreen1

11

 

Box.net is probably the most commonly-known site featured here. But I couldn’t keep it from the list because it’s really a good one and despite all its features, it’s actually simple to use. The light version is not so attractive though. Here’s what you get: File uploads up to 25MB/file (OK, that’s pretty lame). 5 collaboration folders, 1GB storage, mobile access, public file sharing, folder widget, and a few more options. The other plans are far richer, but for personal use, the free one is enough (except for the lame file uploads limit). One thing that bothered me is that you can’t upload a file without signing up. That’s the old fashion way, don’t you think?

15

 Rapidshare is lacking in features & design, but if you’re looking for a one-click file host, you came to the right place. Founded in 2006, the service is the twelfth most visited homepage in the world. With Rapidshare, users can upload big files (200MB) in one step and subsequently make them available to friends and family via the download link. Premium accounts offer additional convenience, through TrafficShare that provides the option to make files available for direct downloading. The recipient of the file can access it instantaneously even if he/she is not a premium account member of RapidShare. A file can be downloaded 10 times, and will be deleted after 90 days.

2

I always liked drop.io and even now with much more usage than before, it is still simple to  understand. No need to sign up in order to quickly send a private link with your file(s). Maximum file upload is 100MB, but there are three different packages that will give you a whole lot more. Back to the free service; you can share, collaborate, and present music, videos, documents, audio, in a private drop, through email, web, phone, fax, and more. Additionally, you’ll be able to privately chat with the people you share a file with, in real-time.

2009-08-07_175843

Filedropper aims to give the most basic file hosting service that enables you to share stuff quickly. Therefore, there’s nothing complicated here, just upload the file, and share it. Simple as that. Filedropper says you can upload up to 5GB per file, which looks a bit odd to me - after all, who needs that (unless you are transferring HD videos, I guess)? Very similar to Filedropper, is FileSavr, which offers you the same package completely, with a slight change: uploads up to 10GB per file…

4

I actually marked this one as a favorite: Wikisend - an elegant and simple interface that helps you share files quickly. Share files with your friends using email, social networks, your blog, forums and so on. You can also protect the file with a password and choose the range of the file’s lifetime up to 90 days (max)

6

You can use Driveway even without registration and send up to 500MB max for each upload.  Signing up for a free account offers several advantages: A registered user can upload up to 2 GB of data to the Driveway account. Additionally, you can upload, manage and create widgets for files and folders and search for files/folders within your account.

7

With the free plan of Send6, you can send files up to 100MB size, which you can store in your 250MB free space. Send6 also has a free plug-in for Outlook that allows you to send large files directly from your Desktop. Please note that you don’t need to register to send files to friends. Sharing is done via email only.

8

Zshare is mainly used to share files that are too big to be sent via e-mail. With Zshare you can host files, images, videos, audio and flash in the same place, and as long as they remain active they can be downloaded limitlessly. Zshare lets you upload files up to 1GB, and if you register for the service (still free), you’ll be able to share them privately. Premium members get faster downloads (like most of the services here) and the ability to upload up to 2GB per each upload. Multiple files are allowed in both free and premium lines.

10

Overall, 2large2email has a nice and comfortable email-like interface for sharing large files. How large? 100MB in the free plan. However, if you’re looking for something good and free, 2larg2email is not your answer. The service won’t give you any additional features but password protection, and your files can be downloaded up to 7 times, will be saved for only 7 days, and will expire after that. For more features, you’ll have to pay, or move and chose another service. BTW, I’m not saying that you shouldn’t pay for premium services, but if there are other services for personal use, that offer you more for less, you may want to check them out first.

12

For busy people, Senduit is the best choice there is! It’s a one-page platform that generates a private link from the file you upload (100MB Max) for easy sharing. You can send the link via email through Senduit’s page directly, or copy-paste the link to any other communication channel (IM, Social networks, etc.). You get to choose when the link will expire—from 30 min. to 1 week.

13I couldn’t find the exact amount that you can upload per file to Flyupload, but the service looks great. Flyupload allows you to store, access, share and backup your digital documents, photographs, and music easily with complete privacy online. Registered users get extra features like 2GB space of files, Multi-uploads with an upload progress bar. You can also upload large files via FTP or create folders and keep track of files and Images. Additionally, Flyupload lets you share files from your database, to your Twitter account with a side tool called: Flyontwit.

14

If I had to choose one service only from this list, Mediafire would be it. The service has a good looking UI, with some great usability. It lets you share files even when you’re not logged in and gives you a set of tools to complete this experience. For individual use, you can freely share files up to 100MB with unlimited uploads, unlimited downloads, unlimited bandwidth, and unlimited storage. This is why you might choose Mediafire over 2large2email, for example. When signing up, Mediafire enables you to organize your files in folders, search and view your files, and email/share/embed with others. It’s the best service that you can get for free.

17

I was surprised to see that underneath the new layout of DivShare is the same great service from three years ago. And, even more surprised to discover some files I had stored 3 years ago in the service are still there! DivShare is a file management service that not only lets you share files, but also saves them for later (for an unlimited period of time). The maximum size per file is 200MB and you have 5GB space for free to start. After the upload, you’ll be able to embed your videos, audio and slide shows on any web site or profile. Diveshare has an iPhone and Facebook applications, a Wordpress plug-in and an open API, if you want to build something yourself.

19

Back when I tried MailBigFile in 2005, I thought this was a great service that offered a convenient solution to sending larger files. I still think it’s a good service. You don’t need to sign up, but if you choose to this is the best pro account for your dollar. Even though, you can use the service for free and as long as you want to send up to 200MB per file via email (but with no additional features). MailBigFile has the best price for a pro account - $15/year with an impressive list of features.

 

18

Last but not least is good old Yousendit, which has never plummeted in its presence online. A reliable and secure service since 2004 that offers the ability to send free 100MB files with a maximum number of 100 downloads allowed per file. You use it just like an email, choose a recipient, send it directly to a person’s inbox, and you get a notification when your file is downloaded.

Sharing files, large or small, should be a simple act, in my opinion—not something that should require a major effort or thought process on your behalf or make you create a complicated profile/account to use it. The options I listed here will help you explore the diverse file-sharing opportunities currently available. Whether you need to send a file privately or publicly, small or big, temporary or permanent, the options are all in this list, you just need to find the best match for your needs.

 

August 07, 2009

The Album Is Dead, Long Live the App

(* Source: Simon Beaumont *)

 

1-home

 

Wired magazine reports...

 

The iTunes music store sells single songs at approximately the same price, with artist presented in more or less the same way.

Apple’s app store, however, is still somewhat like the wild west (at least as far as music goes), where the rules are being made up in real time. Artists and labels can sell music alongside other digital offerings through the app store at any price from zero to $999.99.

As we suggested last summer, this creates an opportunity for artists and labels to distribute a new type of product, especially because the app store concept is spreading to other mobile phone platforms.

On Monday, six of the 20 most recently submitted music apps to appear in the App Store featured a single artist: Jason Carver, Jessica Harp, Jimmy Cliff, John Butler Trio, Kadence, or The Cribs. Each showcases music videos, photos, news, photo-jumble games, concert listings, and/or community features that let fans share photos with each other. And all of them were made with iLike’s iPhone app toolkit — as was Ingrid Michaelson’s app, pictured to the right.

Since iLike launched the service in May, about 250 of the over 300,000 artists with access to iLike’s dashboard feature have launched customized iPhone apps through the system.

“We’re encouraged by the positive response our create-your-own-app platform has generated, and this is only the beginning,” said iLike CEO Ali Partovi. (The company also announced a new version of its Local Concerts app on Tuesday, with concert listings based on your music library, push notification for shows, maps to venues, and concert information sharing.)

These artist-specific apps, which labels also develop in-house, place a constantly-updating tattoo on fans’ phones. It’s like having a music subscription, but in the sense of a fan club, rather than in the sense of subscribing to music in general as one would with Rhapsody.

Many of iLike’s music apps are free and promotional. Other apps contain full songs, and cost money.

Dave Dederer, former singer and guitarist for the Presidents of the United States of America and current Melodeo business development vice president, released one of the first of these, which charged $3 for four albums plus exclusive material. His company sells another $3 app containing streaming versions of top 100 hip hop songs in the iTunes store (iTunes link).

The app store broke the rules for selling music through iTunes, and the ramifications of that are beginning to be felt. Now that iLike has allowed app creation to scale across hundreds of thousands of bands, and other mobile platforms are emulating Apple’s modular app concept, the artist-specific app could — in addition to being the new MySpace page — become a formidable music format in its own right.

If that happens, the idea of buying a bundle of music won’t die with the album — it will survive with the app.

 

August 06, 2009

Mika offers brand loyalty

(* Source: Giles Fitzgerald *)

 

“This is a great example of a label really nurturing a fan base and giving them genuine reasons to interact with each other and with the artist. In an age where the value of recorded music is hard to guarantee, a platform that rewards fans with richer content and money can’t buy rewards is bound to have cut through”

Dom Hodge

 

mika-large


Island Records Group and Casablanca Records are teaming up on a unique reward based online venture in support of Mika’s upcoming album. Mika is launching a loyalty scheme via his website which will enable fans to earn points that can then be traded for rewards. Points are awarded for creating a profile, uploading content, adding comments and buying products. Points can be used to acquire free music, video downloads, screen-savers and even a private acoustic gig from the artist.

“For over 3 years Island have been developing innovative community solutions for our artist sites. Now we are taking it to the next level with the fantastic platform Push Entertainment has developed for Mika’s Magic Numbers,” said Glenn Cooper Head of Digital, Island Records Group. “We are rewarding Mika’s fans for interacting on all levels by bringing them closer to the artist.”

Points can be accrued via CD, DVD and iTunes music purchases, plus selected official merchandise and ticket purchases will contain a Magic Number which can be redeemed for points. In addition a selection of “special events” will randomly appear in the Mika calendar –such as ‘Double Points’ purchases and ‘Bonus Points’ activities.

Island highlights that the concept has been designed to integrate “seamlessly into external Brand Sponsorship deals” – which would imply that they are eager to find sponsors for the initiative.

Mika’s second album ‘We Are Golden’ is released on 21st September.

So what?: This campaign takes its cue from the loyalty card model as depicted by the Nectar reward card system – which recently launched the Nectar Music Store offering up free music downloads in return for acquiring points whilst shopping. It also served up exclusive competitions and content from the likes of Dido and Alesha Dixon. This campaign ticks many of those same boxes, but makes it artist specific. It’s good to see a label providing a strong incentivised platform for fans to interact with the artist. Rather than a short term hit of free content, or a one off gimmick gig, this campaign aims for the long-term, building momentum and requiring fans to return again and again in order to catch limited offers. It also builds on the notion of working to acquire music which activates ‘value’ receptors in consumer’s brains – something they are missing from a simple P2P music grab. Getting the best from this platform means putting effort in, and effort translates easily into engagement. Although less altruistic than say Orange’s Rock Corps campaign it harnesses the same principles of fan involvement. Furthermore it creates a platform that can easily be harnessed by brand sponsors with minimum effort, working across a variety of mediums – online, mobile and live.


www.mikasounds.com

 

August 04, 2009

The Top 25 Facebook Games

(* Source: Christopher Mack *)

 

top25facebookaugust

Chris says...

It’s now official: farming games are all the rage on the Facebook Platform. Of all the big moves we saw in this month’s Facebook gaming charts, none are more pronounced than the staggering popularity of the farming “genre.” FarmVille is now the most popular game on the Facebook Platform with over 16.6 monthly active users, and Slashkey’s Farm Town has skyrocketed 40% in the last month as well to near 15 million monthly players.

This month’s charts are pretty dramatically different than July’s. Smaller games have grown drastically in reach, new faces have appeared, and even long time leaders are falling from the top. The social gaming space is growing beyond just numbers. It is starting to mature.

Here are the highlights from the past month:

  • Long time #1 Texas HoldEm Poker fell from the top spot it held for a long time not one but three places to #4, getting beat out by FarmVille, MindJolt Games, and Mafia Wars.
  • Zynga’s FarmVille is now the #1 Facebook game, with over 16.5 million MAU. That is an 11.5 million MAU growth for the new game in the last 30 days.
  • Playfish’s Pet Society also dropped from #3 to #6 with 14.3 million users this month, as Farm Town held at #5.
  • PopCap’s adapted version of its hit Bejeweled title has shown why the company sets the standard in casual games – the title grew by 1.5 million users in July to move up from #11 to #9.
  • Another farming title from TheBroth, Barn Buddy made an impressive leap from #18 to #11 with nearly 5 million MAUs this month.
  • A classic card game we saw a while ago, UNO BETA also made its first appearance on the charts with close to 3 million users while the odd game of Pillow Fight defies previous predictions and hangs on at #23.

As social games developers compete with one another, the quality of games is going up, and the players are liking it. Will a new era of higher quality games ascend the charts this fall?