Adam says...

The company has launched a Facebook app that brings together the biggest highlights from Jordan’s career, letting users vote for their favorite, which is then shared to their Wall. Each highlight includes commentary from a well-known sports journalist, and at the end of the competition, the highlight receiving the most votes will become a Gatorade label (the sports drink maker has already produced 6 commemorative MJ labels – this will be the 7th).

The app is part of Gatorade’s Facebook page, where the company has around a quarter million fans and shares lots of behind-the-scenes clips from its iconic commercials. Here, Gatorade shares the making of the commemorative bottles, shown in this 30-second spot:

Also worth checking out – the “Play” button on the main page for the Jordan app loads a spectacular visual display of Jordan’s career highlights. In all, a very cool promotion to celebrate the career of Number 23.