About b-side
Overview
Welcome to the new world of marketing. By the year 2010, those born between 1980 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries.
Not only will they be big; they will be fragmented and difficult to reach.
The digital era we have entered translates into an unprecedented abundance of content & community conversations all over the Internet. Open source technology, web and mobile 2.0, blogs, vlogs, virtual worlds, online games, web and mobile TV are as many testimonies to the profound transformation of media creation, distribution and consumption.
Change is inevitable and, today, change is fast. Is it time for your brand to join the conversation?
New Marketing Services
B-side has been exploring the cultural behavior on these brave new netizens, observing their content creation habits, how these communities self-aggregate and why shared conversation happens in this space. Some people call this the “word of mouth” but its really much more than that.
Living, breathing and evangelizing conversational marketing within various organizations for many years, B-side has developed a full range of services tailored to help your brand take the guided step to discover, understand, design and execute digital media & marketing strategies around content, communities & their conversation.
- Consultancy
Change must happen to make things better. B-side’s goal is to help brands transition into this new conversational marketing space by connecting them to key existing communities and collaborating with their consumers, showing brands the conversation that happens with content creation and how they can be a part of this relationship and benefit from it. Think small marketing investment, engaged consumers & explosive word of mouth.
B-side provides tailored reports that provide ideas, insights, and links to your consumer target market & their community.
- Discovery, Innovation Sessions & Workshops
With the exponential growth of information on the web, keeping in touch with what your consumer knows might not be such an easy task. B-side can work with your brand & agencies to run discovery brainstorms, training sessions, lectures or planned workshops to educate, inspire, inform and evangelize in a mix of shapes and sizes for managerial & operational staff to the top management executives.
See Nokia, BatesAsia, Young & Rubicum
- Content Creation
B-side provides innovative ways to help brands, organizations and individuals reach their audience with content developed to create meaningful connections. We can offer unique and tailored private or public sites/ blogs/ social networks/ widgets with relevant content for brands and organizations to inspire their staff, partners and clients.
See Blogs/ Websites
Online Games & Virtual Worlds, Streaming Music, Music Mixtapes
See Social Networks & Widgets
Myspace Youtopia Project, Sydus Music, RightClickA
Facebook Youtopia Project, RightClickA
Friendster Youtopia Project
- Market Insights with Target Communities
B-side can provide fresh ways to help brands, organizations and individuals to understand relevant complementary niche communities and make contact with them for mutual benefit.
See Communities: Virtual World, Design, Music
- Pitches & Marketing Platforms
Every so often, everyone needs some fresh ideas and a little help with a pitch. B-side is a specialist creative resource that not only bring ideas to the table but also the operational team and their network to form the complete marketing platform solution.
See Research: Singapore Music Opinion Leaders
Bio & Contact
Brian was the former Head of Marketing for MTVAsia and a digital marketing specialist.
These days, Brian travels the world looking for taste makers & their various niche communities to observe their content creation habits. He is also always presenting these insights at numerous marketing conferences in the Asia Pacific region and conducting innovation workshops in between his consulting gigs.
Brian has worked with/ for small & big brands ranging from MTV, 10Tacles, Sydus, ColorZip, Tiger Beer, Mobile365, Motorola, Philips, MSN, Yahoo, Nokia, Palm, StarTV, Universal Music to name a few, on various new marketing initiatives & strategy.
He also a curator for a digital marketing blog, b-side and is a part of a collective of strategists, consultants, creatives called pool.
They all enjoy afternoon pool time with a cold beer in hand.
Brian Tiong
+65 9694 7944
brian@b-side.com.sg
skype: briantiong
Linkedin
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