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October 22, 2007

Warner Bros. launches ‘I Am Legend: Survival’ game playable in Second Life


(* Source : Dennis Bouchand *)

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Warner Bros. Pictures unveiled an original, online, multiplayer first-person shooter/RPG game playable in Second Life. The largest and most expansive Second Life game ever launched in support of a film release, I Am Legend: Survival transports players into an eerie replica of over 60 acres of New York City set in the chaotic year preceding the movie. The future of mankind hangs in the balance as players choose to play in either of two rival factions, uninfected and infected. Uninfected characters must fight to survive as they desperately seek the cure for the terrible virus that is destroying mankind. Infected characters have only one objective: to stop uninfected characters at all costs.

The game features player-customizable avatars loosely based on characters in the film and New York City-based environments that change and expand over time, and supports both voice and text chat for in-game multiplayer communication. The game is available as a free download.

I Am Legend: Survival is inspired by the upcoming feature film “I Am Legend,” starring Will Smith as Robert Neville.

 

October 18, 2007

Disney Launches 10-Week Online Treasure Hunt


(* Source : Karl Greensberg *)

DISNEY IS LAUNCHING AN ONLINE program called "The World's Biggest Treasure Hunt" at Disney.com/NationalTreasure that serves as both a multi-week treasure hunt game as well as the official film Web site for Walt Disney Pictures' and Jerry Bruckheimer Films' "National Treasure: Book of Secrets," starring Nicolas Cage, which opens Dec. 21.

The 10-week site allows users to play a variety of online games and view film content. The site dangles a chance to win prizes, including a new Mercedes-Benz filled with treasure, with winners to be announced on "Entertainment Tonight" before the film opens.

Mercedes' C-Class sedan is also featured in a chase scene in the film.

September 17, 2007

MySpace Goes Hollywood


(* Source : Ronald Groover *)

The social networking Web site will distribute videos from big-time producers in an effort to counter rival Facebook .

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Herskovitz directs a scene from quarterlife, a show that will debut on MySpace

Tired of watching skateboarding dogs and exploding diet cola bottles? MySpace.com, in a race to keep users from sampling such consumer-generated videos on YouTube (GOOG) and other sites, is going Hollywood. The online social network owned by News Corp. (NWS) has been taking meetings, holding power lunches, and returning calls from well-placed agents to lengthen a growing lineup of professionally produced videos for its large (and increasingly over-30) audience.

The most recent case in point comes Sept. 13, when MySpace will announce it has signed with Marshall Herskovitz and Edward Zwick, producers of the Leonardo DiCaprio film Blood Diamond and the 1980s TV show thirtysomething, to distribute via MySpace a series of 8-minute videos called quarterlife.

The series, which tells the story of twentysomething writers, actresses, and dancers trying to break into show business, is being trumpeted as the first "network quality" show to be produced specifically for the Web. By that, the producers mean it won't be cheap to make—far more than the estimated $5,000 a pop it cost to produce Michael Eisner's Prom Queen, itself considered higher in quality than much online fare (BusinessWeek, 4/9/07).

High Production Values

How much more? The production tab will probably run higher than $80,000 an installment, based on Herskovitz' estimate that each 48-minute episode will cost somewhere north of $500,000. Each episode will then be divided into six installments to be distributed online.

The quarterlife deal comes two days after MySpace's agreement to team up with newly launched independent Web producer My Damn Channel, which has signed on well-known talent like sitcom writer and comedian Harry Shearer and Rolling Stones music producer Don Was to create their own videos.

MySpace has also inked other high-end content deals lately, including getting short "minisode" versions of classic TV shows such as The Jeffersons from Sony (SNE) and programming from sports leagues like the National Basketball Association. In July, the social network also signed Dark Horse Comics to create its own channel of online comic books.

More here 

September 07, 2007

Habbo Holding Film Awards in Virtual World


(* Source: Mashable *)

Kristen Nicole says:

Habbo, the online virtual world, is holding its first worldwide Habbowood Digital Movie Awards. Using the MovieMaker tool, filmmakers are encouraged to create animated movies. The top film in Habbo.com will be entered into the “worldwide” competition where it will go up against the top films from 18 other Habbo communities. The winner gets a trip for two to Hollywood.

With the MovieMaker tool, you can edit your film and use a provided set of sets, props, special effects, music, etc. to create sets for virtual avatars to act out your movie. This editing tool supports up to ten different scenes to create a film that’s 5 minutes in length. The Habbo community will choose the ten finalists, based on page views and ratings. Editors will choose a winner from the top ten, and there will be awards handed out for Best Director, Best Writer, Best Actor and Best Actress as well. These awards will be presented live at a virtual gala in Habbowood.

Clearly the virtual “movie” world is heating up. Origin Digital now offers on-demand streaming media to be used in virtual worlds, while the rights for a documentary filmed in Second Life have been acquired by HBO.

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 Check Youtubevideo

September 03, 2007

Babelgum Launches Film Festival


(* Source: Sean P. Aune *)

Babelgum

Spike Lee, noted filmmaker of such films as Do The Right Thing and Malcolm X, is lending his name and talents to Babelgum’s online film festival. Starting today, and running through February 15th, 2008, filmmaker’s can submit their works to Babelgum. After the 15th, the films will be viewable by the public, who will do the first round of voting. After the top 10 films have been picked in each category, the films will move on to a panel of industry judges to determine the final winners.

The rules are fairly simple: the films must have screened at an international film festival between Jan. 2007 and Feb. 2008 and run for 45 minutes or less. The six categories you can submit for include Babelgum Looking for Genius Award, Babelgum Short Film Award, Babelgum Documentary Award, Babelgum Animation Award, Babelgum Social/Environment Award, and Babelgum Spot/Advertising Award.

Babelgum uses a form of peer-to-peer technology to assist in it’s sharing of high resolution videos, much the same as Joost. Users can create their own channels consisting of professional video material that ranges from mainstream to niche content.

January 26, 2007

Cinema 2.0

(* Source: Jeff Squires *)

 


Swarmofangels2 A Swarm of Angels is an ambitious new project that's taking aim at the traditional Hollywood approach to making blockbusters and giving it a web 2.0 makeover.

The project is attempting to create a film in an entirely new way.

We are gathering 50,000 people in a giant new media experiment to be part of an exclusive community which funds and helps make this film. We want people to freely download, share and remix the feature film and all original media made for this project and have embraced the flexible digital-age copyright of Creative Commons toward this end.

After paying £25 to join, participants are allowed to vote on major decisions in the film, contribute to the actual development and production of the film through open source technologies, and are encouraged to share and sample portions of the film for their own outside work.

A Swarm of Angels